DOMESTIC FLIGHT TICKET BOOKING
Design deadline: 1 month
state: launched
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Main Results
5 times better conversion than having our partner's web view.
Reaching to 30 percent of the market leader by selling 4000 tickets per day out of around 100,000 searches per day(of course by the help of good marketing)
Although the launched version was a MVP, we didn't have UX claims from our call center or in the social media.
As a result of out survey, 30 percent of our users hadn't buy any tickets online and this showed that keeping it simple powerfully works.
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Challenges
Well online flight booking was quite a whole other business to me and the whole company.
Return flights are not provided coupled like international flights
Main market players had been in the business for more than 5 years and were getting better and better every day and some of them were very well-knows for their costumer care especially after buying the ticket making their costumers very loyal.
User persona which was not well educated on online shopping especially.
Call center
Partner and working with an existing api with basic restrictions on the partner’s part
Trying not to be similar to the main competitors in a very short period of time
No time for user research, instead we tried to find coworkers who had most experience buying online tickets online and why they use one particular app or website
Limited resource on the Tech team part
Instability of the sold tickets api we had to make the my tickets page online and the app web view module couldn’t catch at that time. So if the passenger had no internet connection he/she couldn’t access to their ticket information.
In Iran, airlines don’t couple return flights in the search result
Iranian buyers had become very sensitive about the price since all the prices had raised up but their salary didn’t. so to respect our users unlike our competitors we decided to show the final price to pay before entering to the add passenger step. Marketing had some comments the it might have negative effects on sales but we chose respecting the user
Because of the limited time and tech team resource we had to go with a MVP approach for the launch and time to market was very critical. Even though I was not happy with it but business team was very happy cause after about 2 months we got 30 percent of the market share of flight booking apps.